A White Paper from HSMAI + Knowland
Finding the 'Right' Group Business
From optimizing profitability to preparing for economic uncertainty – why proactive selling should be the standard for group sales.
The reality is that after enjoying an unprecedented decade-long boom, the U.S. hotel industry is heading toward an inevitable slowdown in 2020. It's time to stop hinging your success on market conditions and learn how to set your hotel up for success in all economic times.
Our latest white paper with HSMAI is a great place to start. In it, you will learn:
- The importance of fostering a direct-to-planner business source
- Why you should ditch your "catch and close" sales approach
- The key to closing gap dates, boosting repeat business and optimizing profits
- How to stop commoditizing your group business and start competing on value
- Why you might want to consider a change to your sales org structure
Download for free today!