Challenging the Hotel Data Status Quo: Why Everything You've Always Done May Now Be Wrong 

Join Kristi White and special guest Mike Medsker, co-founder and president of Focal Revenue Solutions, for a talk on how you should be changing how you consume data and what data you are looking at to get on on the road to recovery.

Learn answers to these questions and more:

• How should you be looking at demand (not just because of Covid)?
• Can you create demand?
• What’s the difference between benchmarking data and data to support demand?

Tune in to learn more about these critical issues and more!