Changing Conditions - How to Get Aggressive with New Competitors
Back by popular demand, this time in partnership with the HSMAI DC Chapter.
In a softening market, your only defense is in Group. Learn how you can defend, and even bolster, your property's revenue and profits by properly identifying your new competitors. Walk away with actionable insights you can act on today:
- Look beyond your STR comp set
- Target smaller or lower chain competitors
- Use historical event data to write targeted emails for planners
- Get to the planner before the destination decision