Back-to-back weeks of double digit event growth
For the last two weeks, we’ve seen week over week growth in the double digits. Meetings and events increased by 10.8% last week compared to this week, with a 12% increase. The average number of attendees for the week was 77 people, while the average square footage used was 1,823 per event.
The corporate market segment represented 59.1% of overall business for the week. National Association, Education, Technology, HealthCare, and Training/Education were the top industry segments
Markets with the highest week over week growth were Boston, Orlando, Denver, Phoenix, and Austin. The average growth for these markets was 50.4% week over week.
|Market||Average Attendees||Average Square Footage Used|
Phoenix, AZ and Denver, CO had the lowest space to attendee ratio while Austin, TX had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
Knowland tracks the weekly event activity across 108 markets across the United States.