Event activity rebounds from the Holiday
After a decline due to the Easter weekend, the US market rebounded as anticipated. Meetings and events increased by 10.8% compared to the prior week. The next few weeks should continue to see comparable growth as we move farther from the holiday. Average meeting metrics increased slightly from the prior week but are in line with averages from prior years. The average number of attendees for the week was 76 people, while the average square footage used was 1,680 per event.
The corporate market segment represented 58.5% of overall business for the week. National Association, Education, Healthcare, Technology, and Training/Education were the top industry segments.
Markets with the highest week over week growth were Chicago, Charlotte, Orlando, Denver, and San Diego. The average growth for these markets was 48% week over week.
|Market||Average Attendees||Average Square Footage Used|
|San Diego, CA||72||2,065|
Orlando, FL, and Denver, CO had the lowest space to attendee ratio while San Diego, CA had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
Knowland tracks the weekly event activity across 108 markets across the United States.